Technology and Art Essay - 1275 Words

Technology and Art Many centuries ago, art was rendered inaccessible by the masses and was reserved for the few high society members who had the means of access to appreciate history in the making. Through the use of technology, art has been made hugely accessible by the ability to trade media forms, mainly through the Internet and other technological means. Much like the printing press was for literature with Gutenberg in 1445, technology has heightened art and moreover, the expression of it. Technology has enhanced art through the main use of graphics, both computer and animation, the communication of it, and musically it has enhanced the quality and distribution. It has launched us into the twenty-first century full†¦show more content†¦It has proved to be a very effective pipeline that has literally opened up new worlds for people in an internet cafà © in New York to see new art work that was produced in China. Technology, mostly the Internet in terms of communication, has broadened the world or more likely, shortened it to the point of just an internet address away from being literally almost anywhere in the world. Computer graphics have come a long way since the days of â€Å"Pong† and â€Å"Tetris† and has now been developed and advanced to an art form with the specific examples of Japanese Anime and Disney animation now becoming mainstreams. The computer rendering also has come a long way as evident in the new blockbuster movies â€Å" Blade II† and â€Å"The Matrix†, and the soon to be released â€Å"Spider-Man† where it seems as though the human actors are meshed with animation tidbits and the characters can be made to be seen as literally flying or partaking in acts of seemingly superhuman feats. The movies’ stories don’t differ much from the old superheroic movies like â€Å"Superman†. However new graphical effects and breath taking computer graphics invite audiences toShow MoreRelatedTechnology : Art And Technology1041 Words   |  5 PagesArt and Technology Is technology an art? the answer is, ‘yes! if any technology contains a skill, imagination, causes emotion, demonstrates the beauty, which is an art. On determining about the art, what comes to a mind? maybe, Picasso, Rodin, Dali.?. Okay, now consider about the Technology, and probably one will give up imagining smartphones or a computer. Art and Technology are combined form of skills and innovative ideas. Art can be defined as the expression of artists in the form of sculptureRead MoreTechnology And Its Impact On Art1388 Words   |  6 Pagestoday’s society, technology and art go hand in hand. Art has been around for a long time but technology such as computers are still very new. These two mediums have comingled and now evolve and effect the other. Art has changed to reflect the vast improvements technology has contributed to communication and the ability to create using digital space. Technology has also changed with artist pushing the boundaries of what is technical possible in the digital realm. Much of today’s art is created and presentedRead MoreThe Art Of Technology And Schools Essay2115 Words   |  9 PagesThe Art of Technology in Schools All types of technology are becoming more prevalent everywhere. Everyone has a tablet, laptop, smart phone, iPad or some type of technology in this day and age. It seems as if kids are gaining more access to these technologies because of their schools. In schools students are being given technology for homework and online textbooks now. Students are also getting exposure to technology as teaching aids in schools as well. Many people believe that technology inRead MoreThe Visual Arts, Technology, And Philosophy1683 Words   |  7 PagesOne may wonder how much did The Information Age really contribute to society and, more specifically, the visual arts, technology, and philosophy. The Information Age, as defined by Gloria K. Fiero, is â€Å"dominated by radical changes in the technology of communication and the way we receive and process information† (Fiero, 476). The Information Age paved the way for several brilliant artists to not only share their work, but create their work. Artists, such as Andy Warhol, expressed their artistic abilitiesRead MoreArtificial Reproductive Technology ( Art )1557 Words   |  7 PagesArtificial Reproductive Technology paper Artificial reproductive technology (ART) is defined as procedures which stimulate a woman s ovaries to produce eggs, the eggs are then removed, combined with sperm, and then returned to a woman s body (Bell, 2016). ART is becoming more and more popular throughout that globe. This method of conceiving children gives women who may be struggling with infertility options that were not possible before the advent of such methods. ART is relevant to the sociologicalRead MoreThe Impact Of Technology On The Performing Arts2832 Words   |  12 PagesWithin the Performing Arts Module Co-ordinator: Kenny Forbes Word Count: 2567 I B00191107 certify that all material in this essay / assignment which is not my own is duly acknowledged. I have read and understand the section in the programme handbook dealing with plagiarism. Introduction This essay will be an analysis of the opportunities available to creative musician in two distinct eras, pre-1999 and the present day. The essay will examine the impact of technology upon the music industryRead MoreDigital Art: The Central Point Between Technology and Art Essay751 Words   |  4 PagesThe digital Art is the central point between Technology and Art with a great impact to new development on presentation and communication to viewers. This concern the application of digital technology and the use of article to give information through art work. The impact of technology within an arts context lies above all in the fact that the technology is used to beauty Viewers who see how technology is used, begin to realize that it can be used in creative and other ways than were intended. InRead MoreEssay about Digital Art Technology1504 Words   |  7 PagesDigital Art Technology Technology is constantly growing and changing our ways of living. It makes life easier at times, and more interesting too. When one would think of art in the past, usually computers and technology did not come to mind. Now because of modern technology, the digital age is uncovering vast ways to create amazing works of art through computer tools and software. Art is now digitally created and can appear unbelievable to the modern eye. Digital art technologyRead MoreRelationship between Art and Technology in 1960s1670 Words   |  7 Pagesage. The launch of Sputnik in 1957 prompted a new interest in the world of the machine, yet the artistic approach to technology differed from the Futurist and Constructivist precedent. Technology did not hold utopian potential; rather the artists of the 1960s adopted varied approaches, ranging from sheer admiration to fearful pessimism. However, by the end of the 1960s technology became closely associated with the American war effort. The negativity that developed in response resulted in the technologicalRead More Art and 20th Century Technology Essay1049 Words   |  5 PagesArt and 20th Century Technology When asked to think of a kind of 20th century technology, the majority of people today would automatically picture the computer. The computer has surpassed all other types of machines before it. In approximately two decades, the computer has managed to contact almost every aspect of our lives. From small businesses who rely on PCs to Macintoshs famous Apples for students to promote computers in the classroom. Much of our lives have been recorded somehow on computer

Using Data Analysis For Mixed Methods - 2029 Words

There are many general guidelines that can help researchers in mixed methods designs to conduct an effective data analysis. Data analysis strategy depends on the type of mixed methods design. Creswell (2007) suggested number of essential considerations should be in account when conducting mixed methods data analysis: 1. The analysis strategy should be used in order to answer the research question(s) being asked. The questions are different according to the research design as discussed earlier in this paper. 2. Data analysis approach will relate to either concurrent data analysis (Triangulation and embedded designs) or sequential data analysis (Explanatory, exploratory, and embedded designs). As discussed before, data may be merged or embedded in concurrent approach and connected or embedded in sequential approach. 3. In the concurrent approach, the analyses of quantitative and qualitative date are done separately, while in sequential approach the analysis of the first step of the stu dy is used to inform the second step. For example, in sequential approach, if the first phase is qualitative design, then data analysis and the findings will guide data collection in the second phase (e.g., quantitative phase). 4. Due to lack of available software for concurrent or sequential approaches, matrix or discussion can be useful for comparing the results from qualitative and quantitative data in concurrent approach. 5. There is some software available to export qualitative data intoShow MoreRelatedResearch Methodology Used For Research1207 Words   |  5 PagesResearch Methodology Introduction This chapter discusses the methodology used for this research. Describing type of methodology in research study and define the chosen method and approach for this research. Then, the outline of research strategy used, framework this research conducted and data sources collected to obtain valid and reliable research as the objective determined. Review of Research of Methodology Broadly speaking, there are several purpose of research. It depends on the objectiveRead MoreResearch Methodology And Methods Of Research1033 Words   |  5 Pagesvarious methods of research which can be implored in carrying out a study. Research method is very important because the use of different methods gives different results. This chapter explains and justifies the materials and the methods used in the research. The selection of method used for the research is based on the research problem, aim and objectives of the study to be achieved. This chapter therefore fully explains the research design; strategies; methods of data collection; data analysis, samplingRead MoreA Research Study On Research Design874 Words   |  4 Pagesresearch is conducted for a variety or purposes, including gathering preliminary information, to help define a scientific problem, describing a structure or phenomenon, develop new scientific methods or tools, testing a scientific theory, and to evaluate the effectiveness of a policy or program. Many methods are used for conducting scientific research. However, research can only be considered valid and â€Å"good† if it is conducted ethically. A sound research design must be aligned to its researchRead MoreWhat Research Design Requires A Quantitative Methodology?904 Words   |  4 Pagesexperimental design. When using these types of research methods, it is helpful to understand how these design types are organized for the data analysis and components of the research plan. A survey design relates to a numeric representation of â€Å"trends, attitudes, or opinions of a population† (Creswell, p. 155, 2014). In the method section, the researcher needs to define the purpose, the reason for the chosen method, and the way the information will be assembled. During the data analysis, the research findingsRead MoreTypes Of Quantitative Data Collection And Five Types For Qualitative Data1637 Words   |  7 PagesData Analysis As noted in Table 1, there were four types of quantitative data collection and five types for qualitative data. Quantitative. The quantitative data from the population-sourcing databases was used to define the demographics and subgroups being studied. The PCA performed on the teacher questionnaires resulted in a list of effective teaching factors, which was divided by the subgroup and demographic data, though this list was not included in the study. The PCA results from the studentRead MoreSummary Of A Framework For Design By Creswell1536 Words   |  7 Pagesfor research approaches. Author recommends that a general framework be adopted to provide guidance for all stages of research. Using still existing framework also allows researchers formulate ideas recognized by audiences who support proposals for research. This chapter introduces the reader to the three approaches to research quantitative, qualitative, and mixed methods approaches. To understand them Creswell considers three framework elements: The type of assumptions which we have to make beforeRead MoreApplying A Mixed Methods For C hoosing Text And Data Collection932 Words   |  4 Pagesthe main implications of applying a mixed-methods approach in re-search design and a brief description of the different ways of designing mixed-methods re-search in 3.2. In the second section, I discuss the use of corpus linguistics as a research method, that is, the quantitative part represented by the application of corpus linguistic tools and the choice of the reference corpus that is compatible with the Obama corpus. The pro-cedures for choosing text and data collection are provided in 3.6, inRead MoreWorkplace Violence in Corporate America Essay1547 Words   |  7 Pagesis an examination of workplace violence in Corporate America. As a growing concern in all industries, preventive measures need to be explored. Three types of research methods will be compared and contrasted in relation to the proposed research. The methods to be analyzed are quantitative designs, qualitative designs, and mixed methods designs. The appr opriateness of each design will be examined as they relate to the topic. Workplace violence is a serious problem that deserves to be explored dueRead MoreClinical Log 2 : Clinical Assessment1655 Words   |  7 Pagesresearch process by inputting data to an excel spreadsheet. The data was collected from the cancer patients and their family members using a questioner after the participation of education session of radiation therapy. The purpose of questioner was to obtain the participants perspective on the usefulness of the education session and exploration of other possible ways of helping the patients and their family members getting through the tough time. The study used the mixed method, which incorporates bothRead MoreQualitative Research And Quantitative Research1675 Words   |  7 Pagesresearch is a method used in different academic disciplines, generally in social science, but also in research and further contexts. Qualitative researchers aim to attain detailed unders tanding of human behavior rand the reasons that govern such behavior. The qualitative method investigates the why and how of decision making, not just what, where, when. Hence, smaller but focused mainly on samples are more often used than large samples. In the conventional view, qualitative methods produce information

Napoleon An Enlightened Despot - 1597 Words

Kevin McKenzie Mrs. Drogos AP European History November 15 2014 Napoleon: An Enlightened Despot Napoleon Bonaparte (1769-1821) was undeniably profound in helping to restore order to France following the revolution, the chaotic Jacobin reign of terror, and the weak directory. Through his leadership, France was able to achieve a much more balanced and powerful state, resemblant of the France of previous great rulers, such as Louis XIV. Napoleon used his absolute authority to align France with his his vision, which was one of glory and greatness for both himself and his country. Through many consider him to be a militaristic megalomaniac, Napoleon had a deep interest in Voltairean enlightened despotism and a desire to make France great, combining to result in equality under the law and natural rights for men, as well as an improvement of the economy as a result of tax reform and banking. Inevitably, it must be conceded that Napoleon was a militaristic dictator in some regard, but his work as an enlightened despot outshines this detractor. Undou btedly, Napoleon was ambitious and power hungry. He is quoted as saying, Power is my mistress. I have worked too hard in conquering her to allow anyone to take her from me, or even to covet her (Herold). This describes his attitude toward power well. Immediately after successfully completing a coup d’etat on November 10th, 1799, Napoleon created the Consulate, a system of government wherein he had absolute authority,Show MoreRelatedNapoleon And The Enlightenment1214 Words   |  3 PagesNapoleon And The Enlightenment The enlightenment was a time of great learning throughout Europe during the eighteenth century. Although the period is significant for scientific and other scholastic advancements, it is most important because it allowed for the opening of great minds--such as that of Napoleon Bonaparte. Shortly after this enlightenment made its way through Europe, revolution and civil war ripped through France between 1879 and 1899. The unrest of the time called for a strong rulerRead MoreNapoleon and the Enlightenment Essay examples974 Words   |  4 PagesNapoleon and the Enlightenment The enlightenment was a time of great learning throughout Europe during the eighteenth century. Although the period is significant for scientific and other scholastic advancements, it is most important because it allowed for the opening of great minds#8212;such as that of Napoleon Bonaparte. Shortly after this enlightenment made its way through Europe, revolution and civil war ripped through France between 1879 and 1899. The unrest of the time called forRead More Napoleon Was NOT a Son of the Revolution Essay example770 Words   |  4 PagesReign of Terror. France had dissolved into anarchy, with internal and international turmoil. It was out of the foreign wars that Napoleon came to power. Napoleon Bonaparte rose to power, victory by victory, eventually making himself Emperor of France, creating a strong central government while continuing the foreign wars, creating a mass French Empire. Although Napoleon was a product of the French Revolution and maintained the image as a à ¢â‚¬Å"son of the Revolution,† idealism always fell to pragmatismRead Moredomestic and foreign policies of Napoleon Bonaparte1431 Words   |  6 Pagesthe kings orders. They ended up killing the king and queen, and that is when Napoleon Bonaparte eventually came into the picture as a new leader after assassinating Maximilien Robespierre. In 1797, by the help of Pope Pius VII, Napoleon Bonaparte became first consul after overthrowing the Directory and establishing the Consulate. During his time as a leader of France, Napoleon appeared in some respects to be an enlightened ruler like his Civil Code, him ending feudalism, centralizing the governmentRead MoreThe Enigma Of Russian Identity Essay1561 Words   |  7 PagesEra, and the Conservative Era, one can see the changing narratives of the autocrats and their different definitions of a uniform Russian identity. The rule of the enlightened despot Catherine II was defined by her call for a unified Russia around rationality, education, and the romanticization of western values. As an enlightened despot, Catherine II desired to transform the empire using the theories of the European Enlightenment Era. Theories authored by philosophes like John Locke, Montesquieu andRead MoreThe French Revolution Occurred During The Time Periods1414 Words   |  6 Pagesnature and that big states are also corrupt, small states are best. During the time, as France faced heavy expenditure that the wars had brought, the rulers had raised money by taxing the nobles and clergy and the rulers were backed upon the enlightened despots. There are many causes that could have contributed to the French Revolution like the peasants were aware of their situation and were less willing to support the feudal system. The philosophes were well read throughout the region and questionedRead MoreThe French Revolution1909 Words   |  8 Pageshorrific crimes during their time in power. One dictator, however, created a legacy that any person would know and created an ideology that is used in almost all first world countries, and many other second war countries now as well. This dictator is Napoleon Bonaparte. He is a catalyst for change because he created a dominant army from the scraps of the French Revolution, which led to his dominance throughout Europe, creating a lasting principle that most people now think of it as a norm. The FrenchRead MoreAge of Enlightenment and Century5169 Words   |  21 Pagesthe influence of the Enlightenment on both elite culture and popular culture in the eighteenth century.l FRENCH REVOLUTION, NAPOLEON AND THE CONGRESS OF VIENNA 1. 81: Napoleon I is sometimes called the greatest enlightened despot. Evaluate this assessment in terms of Napoleon I s policies and accomplishments. Be sure to include a definition of enlightened despotism in your answer. 2. 84: â€Å"The essential cause of the French Revolution was the collision between aRead MoreThe Essential Questions5521 Words   |  23 Pageskings despotic government. When conflicts arose, noble leaders called themselves the checks and balances to avoid hatred. NAPOLEON Trace the long term effects of Napoleon I Simple narratives of Napleons life can fill whole books, let alone detailed discussions of his achievements, and historians remain divided over the Emperor: was he a cruel tyrant or an enlightened despot? Was he a tortured genius or a blunderer with luck on his side? These discussions are unlikely to be resolved, thanks partlyRead MoreEssay Reveiw4144 Words   |  17 PagesPress: This increased the availability of books which helped to improve the literacy of Europeans. More Europeans could read. Newer ideas were spread which increased desire for education and increased the impact of those ideas. New scientific and enlightened thinkers could spread their ideas. To understand those ideas you needed to understand how to read. 2. Humanism: Focused on the new study of the classical texts and the knowledge that could be gained from it like philosophy. There was a greater

Don Barry Minkow s Fake Insurance Restoration Business

After reading the case, it was truly fascinating how a very young man, Barry Minkow, could pull off such a huge fraud and how greed and audaciousness can make someone become so unethical. The fact that a young man had a goal and would do everything and anything to make sure he reaches his goal led him to commit fraud through his fake insurance restoration business. It all started when he was 15 years old and was driven to be successful, so he began a carpet cleaning business but soon came to realize that he would make it big if he were in the insurance restoration business. The way he gained customers for his business was by calling channel 4 in Los Angeles, pretending to be a fact customer, and explaining to them how the 16-year-old owner†¦show more content†¦This shows that Minkow is an egoist because his only concern was himself and how he could benefit himself and did everything to make sure he was continuing to make money. He defies the 6 Pillars of Character, which are trustworthiness, respect, responsibility, fairness, caring, and citizenship. As the case was briefly explained Barry broke each pillar by lying to everyone and creating the phony company. He was also lying about his revenue and overcharging customers for services, which is unfair because he is stealing from people who trusted him. He had the responsibility to do what was right and didn’t because he didn’t care about anyone but himself and becoming successful. Since the auditors failed to do their job properly, they should be held liable for failing to plan and perform the audit to discover material fraud. The red flags the auditors should have picked up when conducting the audit included rapid growth, bank transfers and other accounts, the avoidance of confirming the insurance restoration jobs, consistency of all the invoices, extravagant life style, cash flow problems, and problems meeting loan payments. Also the auditors never looked at construction contracts, issues, and whether ZZZZ Best had the necessary permits to do the work. This shows the auditors failed to exercise professional skepticism. Due to the failure of the auditors the customers and banks were

Cadbury Crush free essay sample

Since 1985, Crush repositioned itself to target individuals between the ages of 12-17. Appendix D shows that Pepsi Co. and Minute Maid entered the market with their own orange soda brands capturing a large portion of the orange soda market. These new juggernaut competitors reduced Crush’s market share consistently each year by positioning themselves in the 15-30 year old market. Initially, we thought it would be wise for Crush to revert back to its’ original target market, however with the emergence of Pepsi Co. s Slice and Coca Cola’s Minute Maid into the market, and the fact that both brands are targeting individuals roughly between the ages of 15-30 (Crushes’ previous target market) (Exhibit 8), we believe it would be best for Crush to make an adjustment to their current positioning strategy. Shifting from their current age range (teens 12-17)(Exhibit 13) to younger children between the ages of 6-16 would tap into a market segment not currently being pu rsued by the new dominant Orange Soda companies. This shift would differentiate Crush even further from their competition, and as a result lead to more market share capture potential and competitive advantage due to the fact that they will be the first major orange soda brand to enter into this new target market. Secondly, the alignment with a younger age bracket comes less of a say the actual consumers (young kids) have in the purchase of this product which is why Crush needs to promote the fact that their formula includes 10% real juice, making it more appealing to the actual purchasers of the households (parents). We know that Slice and Minute Maid have already positioned themselves as a healthier choice, but within their market (p. 323). The fact that Crush has natural juice will encourage parents to purchase the brand that their kids will love. Placing an emphasis on the natural flavor in print and media advertisements will reassure parents that they are making a healthy choice for their kids. 2. Based on your analysis, what objectives should be set for the Crush advertising and promotion program? What strategies should be pursued? Crush’s first objective should be to continue repairing the relationships with the bottling network and build relationships with retailers. Crush should also increase spot marketing in areas most associated with children. Also, since Orange Crush’s main issue is that they are no longer uniquely differentiated among their competitors in the orange soda market, we feel the main objective should be to reposition the brand with respect to a younger age bracket (6-16). Finally, an integrated marketing communications strategy tying into the interests of the younger age bracket will be implemented. In terms of advertising, Crush should incorporate their promotion strategies into end of aisle displays in supermarkets and television commercials. Because a brand can be locked out of about 60% of supermarket soft drink volume, it is important to involve the grocery retailers in a push marketing strategy by offering incentives to display Orange Crush in end aisle displays. Orange Slice and Minute Maid use promotional mediums such as magazines, newspapers, and billboards on the sides of roads (all places that reach THEIR target market). In order to grab the attention of the Crush brands’ new young target market, Crush should focus on advertising on key television channels (i. e. : Nickelodeon, Cartoon Network) during prime cartoon watching hours, such as Saturday morning and after-school. Eye-catching end of aisle display in grocery stores including their popular cultural icon of the time will attract the attention of younger kids to their product. To grab the attention of the household purchasers (parents), coupons should be included in grocery store flyers to further enrich consumer value when considering Orange Crush for purchase. Crush needs to change their distribution strategy. Exhibit 7 shows that Sunkist, Slice, and Minute Maid all had much broader distribution coverage than Crush (exhibit 7). As a result the 3 brands enjoyed a much higher market share capture percentage than Crush (exhibit 5). This is due to the fact that Crush switched from bottling companies to warehouses as their primary means for distributing their product. Crush is in the process of re-establishing and expanding its relationship with bottling companies and it appears that the bottling network will be repaired to the point that Crush would be represented in 75% of the total orange category in time for the re-launch of the Crush brand. They need to engage in strategic meetings with marketing and sales representatives of both Crush and the bottling companies to develop an overview of the new positioning campaign. These relationships are key to Crush’s ability to regain market share and vastly improve their marketing coverage. Bringing the bottlers in to help develop the labeling and bottling to reposition Crush toward a younger demographic will not only help bridge the relationship, but introduce valuable insight into the new marketing campaign. An additional approach may be to involve a youthful cultural personality to endorse the product, such as a cartoon character. For example, placing â€Å"The Lorax† character, for instance, on the Crush label and have â€Å"The Lorax† star in Crush commercials will align Crush with the most popular children’s cultural icon within the new target market and could be the final piece in creating a truly integrated marketing communications package. 3. How much should be spent on advertising and promotion to re-launch the Crush brand (i. . , total dollar media expenses)? Be specific and be sure to base your recommended spending on facts provided in the case Our recommendation for the advertising and promotion budget is based around two separate areas: Historical trends and advertising/promotion expenses expressed as a percent of total sales relative to what Pepsi and Coca Cola are doing. First, in regard to historical trends, in 1985, Crush captured 22% of the market sh are while spending 25. 2%, or $4,371,200. 0 on advertising expenses, earning total sales revenues of $17,345,680. 00. This occurred without the presence of Pepsi and Coca Cola competing in their target market. Due to our repositioning strategy, Crush will once again be targeting a segment where there is little competition. This will set the conditions for an environment similar to what Crush operated in during 1985. In 1989 Coca Cola’s Slice captured 21% of the market share, and Pepsi’s Minute Maid captured 14% of the market share. The average advertising expenditures expressed as a % of total sales revenue spent by Pepsi and Coca Cola was 24. 4%. What does this mean for Crush? If Crush mimicked the successful advertising expenditures of Pepsi and Coca Cola, this 24. 4% would be a 15. 3% increase from what Crush is currently spending on advertising expressed as a % of their total sales revenue. An increase of $3,101,840 on advertising expenditures to around $5,000,000 will allow us to reach our goal of an 11% market share. Based on our estimates, a conservative 3% increase in market share from 1989 will increase our net profit by $622,180 to an estimated $12,543,440. Our prediction and recommendation is that with this increased advertising budget, relative to what Coke and Pepsi spend on advertising will bring about an increase in total market share for Crush. Historically, when Crush had few competitors in their market, they spent more money on advertising (as a % of sales revenue), and experienced a higher market share captured percentage. Currently, Pepsi and Coca Cola are doing very well, in terms of market share capture with their current % of sales advertising expenditures. If Crush reflects the same relative spending on advertising in relation to their total sales revenue, Crush will experience a higher market share capture percentage. If Crush goes with our recommendation to align itself with this younger age bracket, they will again have fewer companies competing in their target market, adding to the effectiveness of the recommended advertising budget. Furthermore, in 1985 when Crush was spending roughly 25% of total sales on advertising, they experienced a relatively high market share capture percentage related to other competitors. Once again, with the new positioning strategy the conditions will be set for a competitive environment similar to the one experienced by Crush in 1985 (moving away from competing with big Pepsi and Coke, and competing in an arena in which there are fewer competitors) and with our new projected advertising budget, 24. 4% of total sales revenue which one, reflects the relative spending on advertising by Coke and Pepsi which led to their success in acquiring a majority market share, and two, is almost equal to the percentage of total revenue spent on advertising in 1985 by Crush, a year in which they were very successful in capturing 22% of the market share given their competitive environment). The correct amount of spending based on the competitive environment within the target market is what’s im portant here, not necessarily the most amount of spending on advertising/promotion.

Swot Analysis Student Payment Method

OBJECTIVE The aim of the SWOT analysis is to have a deep insight into the modification of the payment system by addition of an extra functionality which may be called a Reverse ATM which accepts direct cash from the students and is available at various location within the campus. Distant learning students may also take advantage of quick and efficient payment system. This analysis will highlight the strengths of the University and the payment system also having an analysis of the weakness which might be a drawback in the lifetime of the system. The external opportunities would be harnessed for the benefit of the system and the threats should be taken care of (Helms, 2010). SWOT Template Organization:Charles Strut UniversityDate: DD/MM/YYY Description ofcurrent/newICT service The current ICT service regarding Student payment method of Charles Strut University incorporates various modes of payment. The students can pay via internet banking using Master or Visa cards. Students can also transfer the money via the service of BPAY which is exclusively for Australia. These might be one of the safest methods for payment transfer. However, payment can also be made in person or by mail at different locations at campus. These methods may be vulnerable or time consuming for payment and may call for several breaches or threats. Description of the modification/change/update in the current ICT service: The update and modification visioned for this student payment method it to install machines in replacement of in person or mail payment mode. The in person payment mode requires trained staff and personnel and is time consuming too. Also, the mode of mail is not reliably safe and might be illegal for transfer of some sensitive information either by will or by mistake. The new machines installed would act as a reverse ATM for intake of money and immediate transaction. This service would be installed at various places within the campus and would accept cash payment which is safest mode.If any student wishes to pay via money order or cheque the, a trained machine operator would do the required conversions making the use of the machine and the transfer mode for timely and effective payment to the University. The clause of not sending payment via cash will be removed by this method. STRENGTHS Innovative solutions for synchronizing organizations capabilities with the mushrooming advancements in technology. Ease of use and timely efficient payment leads to student satisfaction and retention. The competency and skills of IT department making execution simpler. Attractive feature for users and learning aspirants by full resource exploitation. A strong University image and a strong IT department.m WEAKNESSES Possibility of problem for distant learning students. Management of initial setup and innovation cost Discrepancies may lead to fall in competitive Implementation time OPPORTUNITIES Scope for research and development. Development of innovative mobile solutions for payment Increased student enrollment with ease of access Incoming opportunities for expansion and technological advancement. An edge over other modes of payment and a competitive advantage. THREATS Environmental protection standard and sustainability The changing market demands and dynamic scenario New regulations or law policies pertaining to payment to Universities Security and privacy breaches Response from students or users in the course of time. Summary and Recommendations: The SWOT analysis focuses over this innovative solution of reverse engineering called reverse ATM to input the payment into the machine for an instant validation and update into the University records. This technology is competent with the emerging world class technologies with efficiency and timely nature of the machine. The skills for development of the IT department are strikingly wonderful and hence this idea can be effectively mapped with the blueprint and the implementation. This might enrich the position of the University and in turn call for increased number of aspirants. On the other side there are weakness for the system, that the students enrolled with distant learning may not directly use the machines but can transfer that money with other methods to use the machine. The initiation setup cost is high and the input for the machine both in the terms of management or technical are necessary. The time for implementation can also exceed which can cause problems. For this, the present system should not be curbed completely. Moreover, failure possibility can also affect the system. The external opportunities like enhancement in scope of research and further advancements in IT department can be hoped with the further development. In future there can be a scope for mobile solutions for the similar technology and some innovative applications for the payment system. This is surely a competitive advantage for the university over others. There are threats also for the system such as changes in some payment policy which may call for modifications or some security breaches which may incur into the system due to hackers etc. These machines may also prove to be hazardous for the environment and hence may be tested for sustainability. Short Term (Now) The current proposed plan is an excellent implementation in regard with the payment model and the strategic goal of easy and efficient payment strategy using direct cash payment and automation. The short term plans are to innovate, develop, implement and wait for the feedback of this new system. The service proposed in by far advantageous but a deep insight over the threats and weakness is equally essential. Mid Term (next 12 months) The strengths of the Institute lies in a strong and intellectual IT department and a brand name for the University. These strengths may be exploited to open up further doors for external opportunities like tie-ups or mergers with other nearby Universities and making up a campus or hub of IT intellectuals to innovate something special for use or modify the existing technologies for the benefit of all. However, in next 12 months focus should be set over further development and refinement of this service and experimentation in other areas too. Long Term (next 3 to 5 years) For a long term accomplishment of the modification of the payment system, the new changes need to be sustained and maintained. Any technological modification should be incorporated. The machine can be made totally independent in its function. The staff of the campus would be familiar with the functioning and may handle any kind of query regarding that. With an expectation of enhancement in number of students and as a result number of users for the machine, the machine should remain consistent with the multi-user approach and real time transaction.