Mac Cosmetic Marketing Planning Essay - 2751 Words

Marketing Planning Report Introduction This report will be based on the organisation ‘MAC Cosmetics’. This report will cover recommendations to improve competitiveness of the company as well as looking over the current environment. To accomplish this a detailed PEST and SWOT analysis will be carried out and analysed. The identification of current target segments for the company will also be carried out and a marketing mix analysis will also be undertaken to see which elements of the mix are most relevant towards the identified target segments. PEST amp; SWOT Analysis Political Tax policies – MAC cosmetics is now sold in more than over 57 countries worldwide so shipping of products will need to be taken into account because of tax†¦show more content†¦More sale offers could possibly be undertaken. Opportunities Fashion World - MAC Cosmetics is known for participating in the latest fashions shows/weeks. This is a big opportunity for the company as this is one of the ways of bringing in customers because of the aspiring fashion teens and celebrities. (www.psfk.com) Threats Competition – MACs competitors are companies such as Bobbi Brown, Benefit and Estee Lauder. MAC is a step ahead as it has it’s celebrity background and numerous awareness programs but these companies could be a nearby threat for MAC. Current Target Segments Demographic/socio-economic segmentation MAC Cosmetics most definitely target the demographic/socio-economic market to the fullest. MAC Cosmetics is a dynamic company which is created for everyone. Rich and poor, old or young, conservative or trendy and even for males and females. MAC Cosmetics have fulfilled this by carrying their ‘All Ages, All Races, All Sexes’ statement across. Although MAC does cater for male and female their female consumers are number one priority. They target all females from different ages from teens to young women to mothers etc. This is done by all the different lines of make-up they have under MAC. There’s the Barbie colour line and there’s a Viva Glam line both very different both for different audiences. The Barbie line, justShow MoreRelatedMac Cosmetics : A Canadian Company1637 Words   |  7 PagesMAC Cosmetics is originally a Canadian company that spread its routes successfully to many countries all over the world promoting equality,† All ages, all races, a ll sexes, all MAC,† this is the motto of one of the largest growing luxury cosmetics brands in the world. For MAC artists and MAC customers this motto is followed religiously, it is truly what drives this company which pushes for equality and strives to let no one feel excluded. MAC was started in 1984 by, Frank Tosken a makeup artist andRead MoreMac Cosmetics1941 Words   |  8 PagesMAC (Makeup Art Cosmetics) is originally a Canadian company that have been operating for more than 20 years and it has already penetrate to many countries all around the world, in the North and South America at most. It sells brand cosmetics of high quality that is intended for professional as well as everyday usage. The brand is sought-after also by many celebrities, fashion models, and photographers because of its delicate texture, huge choice of colors, and durability. The products are usuallyRead MoreMarketing Paper - MAC Cosmetics - Product Place Strategy10696 Words   |  43 PagesMKTG 2 00 Paper #2 – Product Survey Founded by Frank  Toskan  of Canada in 1984, Makeup Art Cosmetics company is one of the few companies which has used innovative PR and unconventional marketing to create a niche for itself without spending millions of pounds in advertising. The company began by giving away their cosmetics to makeup artists that worked with top models and actresses.  MAC  developed products that helped artists achieve the right look for stage lighting conditions. It is oneRead MoreWhat Makes Mac Cosmetics?1854 Words   |  8 PagesAll ages, all races, all sexes, all MAC. This is the motto for one of the fastest growing cosmetics brands in the world, MAC Cosmetics. For MAC artists and MAC customers this motto is not just words it is truly what drives the culture of this amazing Company. At any given time you will find grandmothers shopping for color with their granddaughters. Isn t that an amazing and wonderful concept? As you read further you will see why MAC is such a unique entity in this well established industryRead MoreCompany Overview : Ä’ E Lauder Company Inc.2133 Words   |  9 Pages2016). Company History After years of developing and selling her cosmetics products in New York beauty salons, EstÄ“e Lauder incorporated in 1946. With the help of her husband Lauder hit the ground running, offering only 4 products at the time. The couple produced the cosmetics in the kitchen of a former restaurant. The following year, the company landed their first department store order. Saks Fifth Avenue ordered $800 in cosmetics, which sold out in two days (Editors, 2015). EstÄ“e Lauder CompaniesRead MoreEstee Lauder Inc.9371 Words   |  38 Pagesguidelines, products claiming to offer medical benefits or physiological effects were over-the counter (OTC) drugs. If FDA deemed a cosmetic product to be an OTC drug, it was regulated as a new drug. The manufacturer was then required to demonstrate product safety and efficiency to gain FDA approval. Furthermore, even though FDA does not require testing of cosmetics, the agency has notified manufacturers that it would start to enforce labeling tha t included the statement â€Å"Warning—the safety of thisRead MoreMarketing Organic Cosmetics2693 Words   |  11 Pagesand natural cosmetics in the $270 billion global cosmetic market is growing at a fast pace.† As people are becoming more and more conscious of the negative side effects of extended use and exposure to chemical cosmetics so too has the cosmetics industry. Cosmetics normally use aromatic hydrocarbons that are derived from petroleum which have been proven to show long term side effects on the skin. While the idea of organic cosmetics is not new a company as well known as M.A.C. Cosmetics has not yetRead MoreThe Cosmetics Market And Its Success3599 Words   |  15 Pages The modern cosmetics industry has used these psychological ideas to help facilitate its empire today. However, much, if not all, of the cosmetics market and its success is due in part of the expanding marketing base that has been seen around the world. Marketing pioneers have helped uncover the fears of women and what it is they look for in certain cosmetics to stay a ‘beautiful’ person. This essay holds personal meaning and holds significance because the marketing of cosmetics is prevalentRead MoreLOreal Marketing Plan3392 Words   |  14 Pages1. Executive Summary This is an analytical approach which is required for preparing the marketing plan for The Elvive – total repair hair shampoo. It is manufactured by L’Oreal which is world’s leading cosmetic producer. It says 5 problems 1 solution. The 5 problems include anti-damage, anti-thinning, anti-split ends, anti-brittleness and anti-dulness. This product is L’Oreal first total repair for damaged hair. The Elvive – total hair repair is a shampoo manufactured by L’Oreal Private LimitedRead MoreSteve Jobs Leadership Style and Analysis1645 Words   |  7 PagesWhether you loved Steve Jobs or hated him, whether you are a Mac or a PC user, whether you are an iPhone or an Android owner, there is one thing that there’s little doubt about: Steve Jobs was an amazing leader who expected and got the most out of those who worked for him. With his recent passing and the release of his biography, other leaders have gotten a chance to take a closer look at how Steve Jobs lived, thought, and ran his company. It’s an interesting opportunity to look at the inner workings

Obamacare And The Affordable Care Act - 1061 Words

The Affordable Care Act, also known as Obamacare or ACA, is the health reform law enacted in 2010 by Congress. The official name of this reform is the Patient Protection and Affordable Care Act. Many provisions of the law are already in effect and the rest are going to continue to develop until 2022. After a year of intense political wrangling, the health reform initiative was passed by Congress. Even though it falls short of providing universal coverage, it is unlike the Clinton proposal. The Affordable Care Act was intended to expand US citizens’ and legal residents’ access to health insurance coverage, control future costs, and improve the functioning of the healthcare delivery system. It improves access to care and balances spending through regulations and taxes. Healthcare has always been a crisis in the US and the Affordable Care Act contains hundreds of different provisions that address these aspects. The Affordable Care Act increases the quality of health insura nce at an affordable price so all Americans can have access to it. In exchange, most people who can afford to obtain health coverage must by 2014 or pay a per month fee. The ACA offers Americans a number of new benefits. It sets up a Health Insurance Marketplace where we can purchase federally regulated and subsidized Health Insurance during open enrollment. It expands Medicaid to all adults in many states, as well as improving Medicare for seniors and those with long term disabilities. Obamacare expandsShow MoreRelatedObamacare And Affordable Care Act930 Words   |  4 Pagesfunctions. Obama’s Health Care Reform, better known as ObamaCare was signed into law on March 23, 2010. It is officially called the Patient Protection and Affordable Care Act (PPACA) or Affordable Care Act (ACA). This act is meant to provide affordable, good quality health care to all Americans and to cut health care spending. The ACA has been on ongoing struggle to reform the health care system. Almost 50 million Americans still lack health coverage despite the fact that ObamaCare continues to help provideRead MoreObamacare : The Affordable Care Act1317 Words   |  6 PagesThe Affordable Care Act, otherwise known as Obamacare, was passed in March 2010. This over-1000-page Act implements a number of reforms designed to increase the availability of health care for individuals. The Act created a Health Insurance Marketplace, a universal way to sign up for subsidized health care plans (which are cheaper), though you can only get certain plans from certain places, including an expanded Med icaid. It also creates an incentive to purchase health insurance-if you don t, youRead MoreObamacare And The Affordable Care Act1028 Words   |  5 PagesThe Affordable Care Act was created to make an attempt to reduce the amount we pay for healthcare. â€Å"Healthcare premiums were too expensive for many families to afford,† is a common issue among citizens today, and we have come to the conclusion that Obamacare can help reduce that amount. Ever since this has been put in place, many Americans deny this, but it says that even if you aren’t 100 percent healthy it will still cover you, unlike regular healthcare premiums opposed that. Another benefit thatRead MoreObamacare And Affordable Care Act Essay1564 Words   |  7 PagesPatient Protection and Affordable Care Act expanded the 1965 bill passed under President Johnson that created Medicare and Medicaid (â€Å"LBJ Presidential Library,† 2015). While the Affordable Care Act, or â€Å"Obamacare† as it h as been dubbed by the media, has many components, the focus here is the expansion of Medicaid. Obamacare sought to expand Medicaid to cover those who earn too much to qualify for traditional Medicaid, but not enough to afford employer-provided health care. These people are said toRead MoreThe Affordable Care Act: Obamacare1140 Words   |  5 PagesThe Affordable Care Act, often referred to as the ObamaCare was signed into law on March 23, 2010. It has created a lot of controversy since its debut. The Healthcare reform will affect all Americans. The issue has many Americans believing it is a great thing for our country while others believe it is a terrible idea and then of course there are those who don’t know what to think. By Jan 1, 2014 Americans will be required to purchase a health care policy or will have to pay a penalty. Ready or notRead MoreObamacare And Affordable Care Act997 Words   |  4 PagesWhite Professor Eastman English 1020 29 January 2015 Obamacare’s Healthier America Health care has been a controversial topic of discussion for all Americans since it was put in effect many years ago. Currently the biggest debate of Healthcare up to date is Obama’s Patient Protection and Affordable Care Act, also known as Obamacare, is a Health care Reform that is a governmental attempt to make basic health care easily obtainable. However, there are no benefits without cost in situations like this,Read MoreObamacare And Affordable Care Act928 Words   |  4 PagesUnited States, Barack Obama, signed into law the Patient Protection and Affordable Care Act (PPACA), which is commonly called the Affordable Care Act (ACA) or familiarly the Obamacare (What is ObamaCare). President Obama created ACA to make health care more affordable and accessible for people in the United States. The Affordable Care Act guarantees most people will have health insurances as well as reduces the high cost of health care of individual and government. These are also two points that th e ACARead MoreObamacare : The Affordable Care Act1507 Words   |  7 Pageshealth care coverage for all; and that is called The Affordable Care Act ( ACA)1 or also known as Obamacare. This program provides standardized medical expenses/procedures to be made and allows everyone -- who is eligible -- to have coverage. However, I think that we need to take in account how Obamacare is negatively impacting the lower class, middle class, and upper class; therefore, we should remove it. This law became effective on March 23, 2010 (Key Features of The Affordable Care Act). ObamacareRead MoreObamacare Or Affordable Care Act893 Words   |  4 PagesObamacare or Affordable care act (ACA) refers to the healthcare act introduced by President Obama in 2010 and represents one of the significant healthcare reforms since the passage of Medicare and Medicaid in 1965. The primary purpose of the reform was to increase the quality and affordability of health insurance, expand the reach of insurance, a nd reduce the costs of healthcare for both individuals and government. First, we will analyze the merits and disadvantages of Obamacare – PROS 1. CurrentlyRead MoreThe Affordable Care Act ( Obamacare )1604 Words   |  7 Pages Ever since Barack Obama signed the Affordable Care Act (Obamacare) into law in 2010, it has been met by criticism from many people from many different ideologies. Although the law held promise for allowing all individuals to afford healthcare and all of its benefits, that is not to say it does not have its downsides. Since passing, both the conservative and democratic parties have found reasons to dislike the law. This essay will include a description of the law itself, criticisms from the two parties

What It Means to Be Human Free Essays

Final Essay â€Å"The purpose of human life is to love and serve others and to be loved and served by them. † Dr. Dallas Willard, Ohio State University Of the many mysteries that surprise and delight us, surely the process by which a human being is created is the most common and compelling. We will write a custom essay sample on What It Means to Be Human or any similar topic only for you Order Now But what do we, as human beings, consider a human being to be? Some say a human is â€Å"made in the image and likeness of God,† while others defend the concept that humans came from the soil and will return to the soil when they die. Dignity, a conscience, and free will all seem to play a major role in what creates a human being, as well.This notion is argued back and forth between Mary Shelley’s Frankenstein and H. G Wells’ The Time Machine. Shelly intertwines the roles of God and humans, while Wells dehumanizes the way we act in the future. Though we cannot pinpoint an exact definition of what a human being is, we may conclude that the meaning of a human being is constantly changing. The meaning of being human is often questioned and argued over by philosophers and scientists. Some say that humans, in comparison to nonhumans, are self-aware, possess feelings, both mental and physical, and contain flaws that make them imperfect.They are â€Å"made in the image and likeness of God,† (Genesis) to be what God wants to see. In Mary Shelley’s novel, Frankenstein, Victor’s monster, a human-like being with his own mind and flaws, is often the center of attention when this â€Å"what is human† argument emerges. This monster, born by the hands of his creator Victor Frankenstein, holds all, if not, most of the characteristics a human being would have. â€Å"I know not; despair had not yet taken possession of me; my feelings were those of rage and revenge. I could with pleasure have destroyed the cottage and its inhabitants, and have glutted myself with their shrieks and misery† (97).This nameless monster is rational, possesses feelings, self-awareness, the ability to communicate out to others, as well as his imperfections. So why not just say that he is human? Because he has one flaw that completely isolates his being from the human race: his birth. Though created with human tissues and having human thoughts, the monster was not conceived by a natural birth. â€Å"CURSED, CURSED creator! Why did I live? Why, in that instant, did I not extinguish the spark of existence which you had so wantonly bestowed? † (97). He was not created from an embryo and pushed out of a woman’s womb.Rather, like Adam and Eve, he was created in the image of his god, Victor Frankenstein. With this, Victor takes over the role of God, and defies God’s rule. He puts life into a being unnaturally, breaking the cycle of life. Abiding this idea, what would we consider Jesus Christ? He was â€Å"born of the Virgin Mary and became man. † But God is the one that gave him to Mary to be born. He was not a creation of sperm and egg, and has no human father. So is his birth considered a natural birth since he came out of a womb? Alongside this, the term â€Å"natural birth† seems to change meanings.Continuing with this concept, what makes of Adam and Eve? Both were not conceived the way every other human is, though they are considered to be the first two humans on the planet. Adam, Eve, and the nameless monster were all created in the image of God. Neither of them were born through a womb, so they mustn’t be considered human without a natural birth. But we see them as starting points to new species. After all, what came first? The chicken or the egg? Looking up the term â€Å"human† in the dictionary doesn’t bring you too far away from the root word.You’ll find meanings like â€Å"a human being,† or â€Å"of pertaining to people,† or â€Å"humane. † So what is humane? Whatever is considered humane seems to depend on what time period someone lives in. For example, before the 1950s, it was humane for a white man to claim superiority over a black man. But now, after the Civil Rights Movement and the precedents established in Brown v. Board of Education, everyone, regardless of race, is guaranteed equal protection under the Fourteenth Amendment. As we go deeper into the future, humans seem to be progressing rapidly.However, in his novel, The Time Machine, H. G. Wells dehumanizes society, 800,000 years into the future. He creates these human-like figures, known as Eloi, and an ape-like group, Morlocks, that represent the society of the future. In Wells’ imagination, people in the future â€Å"dumb-down,† become cannibalistic, and don’t think clearly. People nowadays are too caught up in the technology around them. They are letting technology take over and run their lives. Is it humane to have a machine plugged into your ears, forcing rhythm and beat into your head?Is it humane to be able to control nature and make it beneficial to ourselves and at the same time, harm the earth? The definition of humane cannot quite be settled to one definition. It is constantly changing as we progress into the future. The exact definition of a human being may be one of the most difficult concepts to understand. Every factor, such as the way one thinks or the type of birth, must be considered. As time progresses, the way we see what a human is, is constantly changing. We may not be able to directly define what a human is, but we can see that the meaning cannot be settled. How to cite What It Means to Be Human, Papers

Expository Writing free essay sample

While growing up I have developing a specific and unique talent, that later will help me to become where I am suppose to be and who I want to be in life. That specific and unique talent that I have develop as a child like most successful artist, is finding a unique way that will help you to get better every day. As an artist it is very important to be looking at the world in a unique way, like the world was a puzzle or code that need to be crack, you are here to find it weaknesses and how it function. When I was seven years old, I seen art as a way to express feeling, emotions and character without being judge by people. It was a way to free your mind lets you thought go wild. As a child growing up in Haiti with much more less art supplies to work with, I became discourage and afraid that I wouldn’t have the chance to express myself in an ingenious way. We will write a custom essay sample on Expository Writing or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page As day go by I started to have my confident self back and this time with more knowledge on how to better you within yourself. So I find a way to develop my mind everyday and keep it effective, I would draw with pencils and crayons but mostly with pencils, by drawing every day and keeping record on what I drew help me to see how much I grown from the start. At the age of ten years old I was able to draw a clear picture of anybody even though it was not accurate but you could tell that it was that person. My cousin who was a famous artist in my neighborhood encourages me to draw more often. He said I should offer to draw people‘s picture in that way I would get more practice and have a better understanding on what is expected of a artist and also I would be doing a good deed, it is a win, win situation. A couple month later people would ask me if I could draw a picture for them, I did not just draw the picture for them, I believe I made a different in the life of the people around me. The people that knew my work spread the word about me and a person who does not know me, want to know me. Later that year I became popular in my neighborhood along with my cousin.